Frequently Asked Questions

Google Ads delivers immediate visibility for target searches, while SEO builds organic rankings over time. For fast lead generation, especially locally, Google Ads is often the best starting point — and it works even if you’re still building organic SEO authority.

Absolutely. You choose your daily maximum spend, and campaigns can be optimised to prioritise high-intent, low-waste clicks — meaning even modest budgets can produce worthwhile leads.

We use geographic targeting to show your ads only to people in your service area, helping reduce wasted clicks from outside your area and improving campaign efficiency.

Any business that serves local customers and receives demand through online search — from trades and services to retail, health, home services, hospitality and more.

Ad traffic only works if landing pages and conversion paths are clear. We can advise on simple website improvements that boost conversions — like clear calls to action, contact forms and click-to-call links — to support your ads.

Success is measured in meaningful results: qualified clicks, calls, form submissions or sales — not just impressions. We focus on ROI and actionable insights for your business.

Search campaigns show text ads to people actively searching on Google; Display campaigns use visual ads across other websites; Remarketing targets people who’ve already visited your site. Each has a role depending on your goals.

Performance Max campaigns are a type of Google Ads campaign that use automation and machine learning to show your ads across all of Google’s advertising channels from a single campaign.

Instead of running separate campaigns for Search, Display or YouTube, Performance Max allows Google to automatically decide where your ads appear and who sees them, based on your goal — such as generating leads, phone calls or online sales.

While we specialise in Google Ads PPC campaigns, we can also advise on Local Service Ads (where available) and help you decide which is right for your business.